Anaxi is enhancing the accessibility of its Oasis Loyalty program for casino operators. Regardless of the customer relationship management system a casino employs, integration with Oasis is now feasible. This enables players across a casino’s various locations to accumulate rewards on a single card utilizing the adaptable points system.
Charles Hiten, an Anaxi VP, highlighted this as a crucial element of their “one player, one experience” approach. Casinos have expressed a desire for this type of adaptability, and Anaxi aims to ensure their loyalty program is fully leveraged by all.
Oasis is structured to attract a diverse player base by enabling both gaming and non-gaming expenditures to contribute towards rewards. Furthermore, casinos have the freedom to exercise creativity in their utilization of Oasis, implementing tailored promotions and presenting distinct reward categories to different player demographics.
Throughout the organization, clients can benefit from a singular, cohesive incentives scheme. This initiative, driven by Anaxi, provides a smooth and interconnected encounter, streamlining the way patrons accrue and redeem their benefits. This collaboration is already generating excitement, with FanDuel recently declaring they will be the inaugural entity to introduce Anaxi within the North American market.
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