As the 2024 European Championship approaches, France anticipates a possible increase in wagering on sporting events, particularly among young adults. To combat the threat of problem gambling, the French gaming regulator (ANJ) has initiated a compelling new initiative.
Soccer reigns supreme in France when it comes to placing bets, and with more than half the nation predicted to watch the Euros, the risks are substantial. The ANJ’s campaign, developed in partnership with the Rosbeef! agency, ingeniously emphasizes the frequently overlooked legal notices present in gambling advertisements. Employing vibrant yellow banners and genuine accounts of addiction, the campaign conveys a potent message: a transient disclaimer is no match for the very tangible perils of compulsive gambling.
The initiative also guides individuals to Evalujeu, a platform providing tools for evaluating gambling behaviors and seeking assistance. Given the substantial sums wagered during previous tournaments – €70 billion for Euro 2020 and an astounding €90 billion for the 2022 World Cup – the potential for detrimental consequences is considerable. The ANJ’s proactive strategy seeks to guarantee that the thrill of the Euros does not come at the expense of individuals’ well-being.
Following the rise in gambling issues during the 2021 European Championship, wagering firms in France have significantly increased their efforts. They’ve acknowledged their duty to encourage responsible gaming and adjusted their approaches. However, this fresh wave of media saturation, encompassing online advertisements, Snapchat promotions, audio snippets, and even athlete sponsorships, will present a true challenge. Isabelle Falque-Pierrotin, the director of France’s gaming regulatory body, expresses cautious hope while stressing the importance of this positive trajectory continuing, particularly with major events like the European Championship and the Olympic Games approaching. The ANJ will be closely monitoring the situation.
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