As the English national team’s quest for World Cup glory continues to enthrall the country, the United Kingdom’s sports wagering sector is witnessing a significant uptick in engagement.
The emphatic 3-0 triumph over Senegal last evening has understandably ignited aspirations of a first final appearance since the memorable victory in 1966.
Should Gareth Southgate’s squad overcome the reigning champions, France, in the upcoming match, anticipate this enthusiasm to reach a fevered peak.
And where there’s ardent support, there’s invariably a wager placed on the result.
This phenomenon was evident during England’s journey to the Euro 2020 final in the summer of 2021, when wagering activity in the UK reached unprecedented heights.
Figures from Worldpay (FIS) indicated a remarkable 2.5 million transactions were conducted during the Euro 2020 final alone, with a cumulative authorized value of approximately £50 million ($59 million).
Worldpay’s analysis also projected a 15% surge in UK sports betting throughout that tournament, a figure that appears to be holding true for the current competition.
They further observed a 20% rise in wagers placed on the host nations during the group stages alone.
Therefore, as England advances and the nation dares to hope, anticipate those wagering statistics to soar.
With a reported 10,000 payments being processed every minute in the lead-up to England’s semi-final encounter with Denmark in Euro 2020, one can be certain that UK bookmakers will be capitalizing on this prime opportunity to attract new patrons and present enticing incentives for existing ones.
A multitude of offers and promotions are already being rolled out by some of the biggest players in the UK; it’s a mutually beneficial situation for them as long as England can maintain this remarkable streak.
The bookies at bet365 are predicting Harry Kane will find the back of the net in a minimum of three games for the Three Lions at the World Cup. They’re currently offering 1/1 odds on that wager. SkyBet is also optimistic about Kane’s prospects, providing even money on him either scoring or setting up a goal. They’re even presenting a double-or-nothing deal if Kane notches a goal or an assist twice in a single match!
As the competition unfolds, anticipate seeing even more tempting betting opportunities from British bookmakers.
Curiously, a recent survey conducted by Entain showed that England is only the third most favored selection among supporters to emerge victorious.
To gain insights into the World Cup from a US standpoint, explore the perspectives of our colleagues at Gaming America.
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