A Malta-based performance marketing firm, Catena Media, has made a major move into the German affiliate marketing sector with the purchase of BrokerDeal.de. The transaction, valued at €3.6 million (roughly $4.4 million), grants Catena Media possession of all affiliate marketing resources linked to the BrokerDeal.de website.
The purchase comprises an initial payment of €1.2 million (around $1.48 million), with the balance contingent upon BrokerDeal.de achieving certain revenue goals within the next two years. To fund the deal, Catena Media will release new shares valued at €360,000 (approximately $430,000). Should BrokerDeal.de meet its objectives, the total acquisition cost could reach €4.8 million (or $5.91 million).
BrokerDeal.de is a website that enables users to compare and assess financial services brokers. It manages a sizable affiliate program and serves wealthy individual investors, a demographic that Catena Media considers especially appealing. The company’s revenue for the previous quarter was an estimated €300,000.
Catena Media’s interim CEO, Henrik Persson Ekdahl, voiced excitement about the acquisition, welcoming BrokerDeal.de into the Catena Media fold. He also emphasized that Michael Hinterleitner, BrokerDeal.de’s Managing Director, will remain with the company post-acquisition.
This strategic maneuver follows Catena Media’s recent purchase of the US-based affiliate marketing site BonusSeeker.com for approximately €8 million, indicating the company’s aim to broaden its global presence in the online marketing sector.
BrokerDeal.de, a German firm specializing in financial lead acquisition, generated approximately €9.3 million (or $11 million) in income during 2018, expanding upon its already substantial expansion. This sustains their upward trend from 2017 when they achieved €6.76 million (roughly $8.3 million), representing a significant 69% surge in revenue annually.
“Integrating BrokerDeal.de is a significant strategic victory for Catena Media,” remarked CEO Per Hellberg. “Our initial foray into financial services occurred in November of the previous year, and we have been diligently expanding our staff and acquiring assets since then. This acquisition demonstrates our commitment to bolstering our presence within this sector.”