The NorthStar Network (NSN) is aggressively expanding its presence in the Latin American sports media market, with its most recent action being the purchase of AlAireLibre.cl, a well-known Chilean sports news platform. This acquisition follows a series of others, including UK-based MrFixitTips and SportsMole.co.uk last month, as NSN seeks to establish itself as a dominant force in the international sports media industry.
Established in 2018, AlAireLibre.cl is recognized for its coverage of Chilean football, particularly the national team. This acquisition expands on NSN’s existing Latin American ventures, which include the purchase of Lakersbrasil.com and collaborations with several prominent Brazilian football fan communities.
Julian Jossa, NSN co-founder, conveyed his enthusiasm regarding the acquisition, emphasizing AlAireLibre’s leading position in Latin American sports media and NSN’s dedication to further developing the brand.
Cooperativa had a fantastic time collaborating with North Star Network,” stated Luis Ajenjo, a director at the company. “They exhibited remarkable professionalism and commitment throughout the project, guiding us through the intricacies of this innovative agreement. We extend our best wishes for their success with AlAireLibre.cl.”
The Brazilian sports betting market is on track to become a dominant force globally. A regulatory structure is now established, thanks to an interim measure enacted by President Luiz Inácio Lula da Silva in July, followed by comprehensive rules. This framework has earned the endorsement of the International Betting Integrity Association (IBIA), setting the stage for an anticipated highly profitable sector.
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