An Australian wagering tech firm, BetMakers, has teamed up with the Selangor Turf Club, a horse racing entity in Malaysia. This collaboration enables BetMakers to provide fixed-odds wagering, pre-event bets, and exchange betting on Selangor’s races to its clientele in the UK and Ireland.
This action is a component of BetMakers’ plan to broaden its international footprint and penetrate emerging markets. By presenting Selangor’s races to a larger viewership, BetMakers seeks to elevate betting activity and produce greater income for both itself and the Malaysian racing organization.
In addition to the wagering services, BetMakers will also act as a backer for the Selangor Turf Club, encompassing sponsorship of the BetMakers Cup race on December 4th. This backing further strengthens their dedication to bolstering and advancing horse racing in Malaysia.
BetMakers is ecstatic to collaborate with the Selangor Turf Club in Malaysia! We’re furnishing them with our cutting-edge technology and solutions to empower their success. This alliance is significant for us as we broaden our footprint in the Asia Pacific horse racing landscape.
This remarkable development follows another pivotal agreement for BetMakers. We recently joined forces with IMB, a prominent entity in the Victorian thoroughbred racing sector, to disseminate Racing.com’s live broadcasts. This translates to Australian racing enthusiasts having an even wider array of options to view and connect with the competitions they adore.