The United Kingdom’s advertising regulatory body is taking stricter measures against betting promotions that target a youthful audience. Effective October 1st, 2022, wagering entities are prohibited from employing renowned sports figures, individuals with influence on social platforms, or any other element that might resonate with children to advertise their offerings. This encompasses visuals, motifs, and personalities that hold allure for those under 18 years of age, irrespective of adult perception. The objective is to safeguard young individuals and susceptible persons from the hazards linked to gambling.
The leader of CAP, Shahriar Coupal, declared that the practice of employing sports icons, vibrant video game visuals, and similar strategies in gambling advertisements to entice young viewers is nearing its conclusion.
This shift in regulations signifies a pivotal moment, introducing a period where gambling promotions will target mature demographics and exhibit greater suitability for the age-restricted items being marketed.
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