UK bookmaker Coral has partnered with Sunderland AFC, establishing a new wagering collaboration with the Championship team.
This agreement means Coral will be managing all betting operations at the Stadium of Light for the entire 2017-18 season. Imagine kiosks throughout the stadium for all league and cup games – a common sight for the 49,000 supporters.
It’s not just about match-day preparations; you’ll see Coral’s emblem on the club’s website and social media platforms. They’re also sponsoring several fan initiatives, offering priceless opportunities like behind-the-scenes visits to the practice facility.
Simon Clare, Coral’s public relations representative, expressed his enthusiasm for the deal, stating they are “delighted” to collaborate with a club like Sunderland and wished them (and their devoted fans) the best for the season.
Louise Wanless, Sunderland AFC’s head of communications, shared the excitement, welcoming Coral to the club. She believes that with Coral’s prominent reputation, fans are assured exceptional service for all their betting requirements.